65％以上の利益率の小売業 「利益は仕入れにあり」
守秘義務がある特命スタッフは、担当した企業の内容を公開することはありません。活動情報は、あくまでも私個人として何らかの手段で入手したものです。ですから、ギリギリのところまで繊細は伏せてお届けします。
上場の小売業で65％の利益率、まるで夢のようです。普通３５％程度の利益率ですから一般の企業とは、逆の利益体系。この数字は、廃棄を少なくするとか高値入の商品を増やすなどという手法では生み出せません。
この逆転の利益構造を持てば余裕のある人件費を使えます。販売促進費やシステムなど更なる成長の経費を計上することができます。経営者の方の中には信じない人もいるでしょう。
利益は仕入れにあります。この企業は仕入に工夫と全力を傾けています。私の感覚では売ることの倍くらい仕入れることにこだわっていました。どのような仕入れかはお試しキャンペーンで。
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